Coors Light is a real presence in Dublin. There are lots of billboards and commercials on TV for Coors Light, and they aren’t much different than American versions. The current tagline is “Amazing Things Happen High in the Rockies.”
In pubs, you almost always see just one American brand on tap, Coors Light. That’s odd, I thought, as I remembered stories about how Coors Light had to be smuggled into the Midwest in the good ole days. I thought no more about it, until I started this post and I googled around a bit.
I found a fascinating document from an Irish self-regulatory body for Irish advertising. Coors Light is imported into Ireland by Heineken, the 363-kg gorilla in the global beer industry. Apparently, Bud Light recently became the first real competition for “light” beer in Ireland, and is brewed in Ireland.
Do I remember correctly — Didn’t Guinness recently run an ad campaign in the US that said that Guinness has fewer calories than major American lagers?