“The Big One-Day Retail Sale is dead.” If someone told me that, I’d find it quite plausible. Between “Low Prices All the Time” and Amazon.com, I wouldn’t expect a frugal (American) consumer to wait for a sale to purchase something. You might wait for the next generation of a gadget, or check prices all over, but to wait for a big sale with a specific date in the future?
When I see an ad for a one-day sale,
I assume it’s little more than a scam to create false urgency.
Oh, there’s Black Friday, of course. (And Woot, I guess.) But even the post-holiday sales have been lackluster for years. The upcoming Labor Day sales seem more like an excuse for lazy advertising than a real chance to score a bargain.
“Not so, in Luxembourg,” I was told, by several Luxembourgers. “You must go to the Braderie on Monday. Stuff is really cheap. All the stores will have bargains.” All the stores? You mean that they cooperate and all have sales on the same day? “Yes,” they said, “It’s always the same. Go to the Ville-Haute.” (more…)
